You Gotta Get Paid

"There's nothing more stereotypically green than an avid recycler — and nothing more rare in real life ... RecycleBank was started with a simple idea: that people want to recycle, but they just need a little push."

And just how can one motivate people to get off their lazy asses and put that Keystone Light can in a recylcing bin instead of the trash? With good old fashioned dinero.

This is a great article my friend Lamia forwarded to me:
http://www.time.com/time/health/article/0,8599,1730187,00.html?cnn=yes